Face up to the facts of social media marketing.

socialThe first rule of marketing is to give customers what they want. If people expect to see you on Facebook and you’re not there, you’ll miss a sales opportunity.

Research shows that only 14% of people trust paid for advertising compared to 70% of people who trust peer recommendation.
Businesses can’t ignore social media. It’s not just for kids and it’s definitely here to stay. Many small businesses are using social media to deliver an enhanced level of customer service. It’s a quick and cost-effective way to engage with your friends, their friends and to build new networks.
We’re seeing a big shift from one-way marketing where businesses tell people what they’ve got (and hope they buy some) to online dialogues between a) suppliers and their customers and b) customers and customers. You can’t stop people talking about their personal experiences. We’ve now got a great way to influence them.
Whatever marketing activity you decide to undertake, make sure you’ve got a plan! It doesn’t matter whether it’s a new website, direct marketing campaign or a Facebook business page. If you treat every activity as a stand-alone event, you’ll never achieve true marketing synergy.
Don’t play at social media marketing. Don’t set up accounts without a strategy. Don’t write a blog then do nothing for weeks. Don’t skip on research before making a start. (You need to know what your competitors are doing and how you stack up against them.) And don’t do anything until your website is absolutely right!
When you’ve decided the time is right to start using social media marketing for your business you’ve got two options. You can do it yourself or get someone to do it for you. For most small businesses the first option is the best. Agencies that offer an outsourced management service tend to be expensive and don’t know your business well enough to be able to use social media to its true potential.
We run low-cost social media marketing seminars for businesses to help them get started and workshops to help them get results. Government funding is available for qualifying firms with two or more employees.
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